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Tahiti
Tourisme North America - Special Update!
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January
19, 2005 |
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KZLA Radio Promotion
TTNA began a partnership with popular Los Angeles radio
personality Peter Tilden in December 2004, to test the
effectiveness of an on-air radio promotion in the LA
market. The campaign consists of 146 sixty-second radio
spots and 40 ten second traffic / weather spots focused
on leveraging Mr. Tilden’s celebrity to endorse
Tahiti’s unique qualities and unsurpassed beauty
and to help make Tahiti and Her Islands a “Top
of Mind” destination for his loyal listeners.
The campaign also included two email-blasts to the station’s
120,000 member database with a link to a call to action
website, www.TahitiNow.com,
as well as a Free Holiday Promotion for KZLA’s
Holiday CD which included 120 sponsorship tags.
To
listen to Peter's Radio Spot (pub), click here
To
visit Peter Tilden on KZLA's website, please click here |
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TahitiNow.com Billboard, Los Angeles, CA
With the aim of fostering “Top of Mind”
awareness among the millions of Los Angeles commuters
and travelers, TTNA launched an outdoor billboard campaign
featuring a signature Tahiti image strategically placed
at the main entrance of LAX, which will be displayed
from present through April 18, 2005. Showing a group
of overwater bungalows set against a beautiful blue
lagoon and dramatic sunset. The billboard presents the
new tag line, “If you were here, you’d be
you again," supporting TTNA’s positioning
of Tahiti as a place of solace and re-discovery for
the harried American. After analysis of the response
from this initial site, TTNA may move into other locations
with the outdoor campaign to continue driving our awareness
campaign.
Total
Impressions: 4,929,000
Call to Action: www.TahitiNow.com
January 18 – April 18, 2005 |
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TahitiNow.com
In early December 2004, in conjunction with the KZLA
Radio Promotion, TTNA launched an online “test”
of its new trip planner site, www.TahitiNow.com
The site allows consumers to design their desired Tahitian
vacation and then sends the request directly to a participating
Tour Operator’s reservations team. The site was
tested and resulted in 1,079 unique visitors, averaging
eight and half minute user sessions, and 108 booking
requests over the 26-day testing period, offering a
respectable 10% conversion. Refinements are under way
on the site which will be the featured call to action
for the Outdoor Billboard campaign. Tour Operators participating
in the Tahiti Awareness Campaign 2005 will have the
value-added bonus of receiving the leads generated by
this outdoor campaign. Plans are under way to add the
planning feature to www.Tahiti-Tourisme.com. TTNA will
provide more information and Preferred Partner guidelines
for participation in this exciting new development in
the coming weeks.
To
view the billboard, please click here |
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Tahiti
Awareness Campaign 2005
In response to Tahiti Partners, this program launched
mid-January, focusing on Western US newspapers with the
intention of helping re-energize the vital Western source
markets for Tahiti and Her Islands. The Program is structured
to complement current Tahiti Advertising. Participating
Partners were given a choice of participation level, market,
template and ad size. Select markets include: Los Angeles,
Orange County, San Francisco, San Jose, Sacramento, San
Diego, and Seattle. Participating Partners are: Happy
Vacations, Tahiti Vacations, Islands In the Sun, Pleasant
Holidays, and Tahiti Legends. |
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The
Metropolitan Museum of Art, New York City
Beginning May 10th 2005 and running through January 16th
2006, the Metropolitan Museum of Art in New York will
feature an exhibit entitled, “Adorning the World:
Art of the Marquesas Islands.” This exhibit is the
first in history to focus solely on the Marquesas Islands,
and will feature exquisitely crafted sculpture, decorative
arts, and tattooing identified with the Marquesas Islands.
Air Tahiti Nui and TTNA have partnered to co-sponsor the
exhibit and will be creating a number of special events,
including receptions that will offer Air Tahiti Nui and
TTNA partners opportunities to entertain guests and preferred
clients. |
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New
York City
To support the launch of Air Tahiti Nui's JFK-PPT
flight this coming July, TTNA is coordinating a roster
of events in the North East US. We have begun preliminary
planning for an all-day "Tahiti Travel Exchange"
travel agent training event as well as an all-day Incentive
Buyers Exchange to be held in New York City.
For
our Spring Workshop Series, we plan on holding 6 of
the 12 Workshops in the Northeast US with additional
events held in Eastern Canada.
In
addition, we have contacted many of our hotel Partners
that have expressed interest in holding events in New
York. In order to be as effective as possible with these
events, and to maximize the exposure for Tahiti and
Her Islands and our Partners, TTNA will be coordinating
with our Partners the dates and venues , to ensure a
saturated marketplace.
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Public
Relations
The TTNA PR Team and our PR Partner Representatives
have had a very busy year in 2004, which is coming to
fruition in the first quarter of 2005. The following
list of media concentrated on Tahiti and Her Islands
is currently released or will be very soon!
Sports Illustrated Swimsuit Model Search™
– NBC Prime time, 8:00 PM Wednesdays –
Starwood Hotels and Resorts teamed up with Sports Illustrated
Magazine and NBC to film the fifth episode of their
new reality show, the “Swimsuit Model Search™.”
In conjunction with Air Tahiti Nui and TTNA, this production
completed filming in the fall of 2004. The Bora Bora
episode, which was shot completely on the island of
Bora Bora at the Bora Bora Nui Resort & Spa, will
air on February 2, 2005.
To
visit NBC's homepage for the Sports Illustrated Swimsuit
Model Search™, click here
Average
Joe, Tahiti – NBC Prime time, Date /
Time TBD by network, Spring 2005
The Radisson Plaza Hotel was the host property for NBC’s
popular reality show, “Average Joe.” Two
episodes were shot on property as well as various locations
on the islands of Tahiti and Moorea. This show is slated
to premier this spring on Tuesdays – more info
to come!
Travel
Channel, World’s Best Beaches –
For the second consecutive year, Travel Channel selected
Matira Beach as 2005’s “World’s Most
Romantic Beach”. The stretch of beach, and the
Hotel Bora Bora, are both spotlighted in the upcoming
special, “World’s Best Beaches,” premiering
on the Travel Channel this spring. The program will
feature a honeymooning couple having a sunset dinner
on the beach at Hotel Bora Bora, as well as snorkeling,
kayaking and dining at the hotel.
Playboy
Magazine – this popular men’s
magazine selected The Pearl Beach Resort in Bora Bora
as the location for an upcoming feature on men’s
fashion. The tasteful feature highlights new spring
and summer fashions for men (suits and swimsuits) and
will showcase the Pearl Beach Resort in the coverage.
The coverage will be part of the “Mantracks”
section in the April 2005 issue.
Currently
on the stands / recently distributed media:
AARP Magazine – Jan/Feb 2005
Condé Nast Traveler –
January 2005
Distinction Magazine – Jan/Feb
2005
Elite Traveler – Special Edition
“Hotels, Resorts & Spas 2005”
Islands Magazine – Jan, 2005
Scuba Diving – Jan/Feb 2005
Sport Diver – Jan/Feb 2005
Shape Magazine – January 2005
The Travel Magazine, by Signature Travel
– First Edition, 2005 Coverage to be expected
in 3 issues total in 2005!
Upcoming
exposure:
Modern Bride – Spring 2005
National Geographic Adventure –
Spring 2005
Shape Magazine – February and
March, 2005
MTV’s “Meet the Barker’s”
– April, 2005
More
information on the above publications will appear in
our Partner Updates. |
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