2005 Recap

The Tahiti Awareness Campaign and the highly tactical 2006 First Quarter Initiative, TTNA's recent advertising campaigns, have helped significantly increase traffic to the TTNA website and have increased lead generation to our Tour Operator Partners. In one year (January ’05-January ’06), the number of visitors to the site increased by 123% (121,601 to 271,022), and unique visitors increased by 136% (49,835 to 117,647). The positive effect of the Awareness Campaign launch in May 2005 and the First Quarter Initiative launch in January 2006 is apparent in each of the following graphs.

Recent Developments

In the past several months, we’ve been working hard on developing several new online programs and features to promote awareness and travel to Tahiti.

-The 2006 Sports Illustrated Swimsuit Issue, the highest selling single magazine issue in America, hits the newsstands today and features Tahiti prominently. Last September, the Sports Illustrated Swimsuit Team spent almost two weeks shooting on location in Huahine at the Outrigger Te Tiare Beach Resort. Included in the issue is a full-page advertisement for Huahine, featuring Te Tiare Beach Resort, Air Tahiti Nui, and Tahia Collins, which directs consumers to a special Huahine landing page, www.Tahiti-Tourisme.com/SI

-We are revamping our online Photo Gallery, located at www.Tahiti-Tourisme.com/Gallery/photo_gallery.asp. An entirely new selection of photos will be available soon, and we are restructuring the gallery interface to ensure that photos are used and credited appropriately.

-We recently completed a full update of our E-Learning workshop, our online training program for retail travel agents wishing to become Tiare Specialists. See www.TiareAgent.com

-In late 2005, we began using our website to collect market research data (i.e. household income, budget, etc.) on consumers interested in traveling to Tahiti. This data is crucial for understanding the wants and needs of the North American traveler, and also helps us to segment our e-special offer database into appropriate vertical markets. We will be sharing the results of the data in future updates when we’ve accumulated a large enough sample size.

Air Tahiti Nui Training Seminar Series
Partner Air Tahiti Nui is holding a series of training seminars for travel agents in select East Coast cities. TTNA attended the event held in Philadelphia on January 31, which was attended by 35 agents. Nancy O'Connell of Air Tahiti Nui gave a presentation on the airline and destination, and TTNA spoke with agents about the Tiare Program. TTNA's Travel Planner, Vacation Guide, and Honeymoon and Romance Guide were distributed to all agents in attendance.

Bay Area Travel Show
Many of the 6,800 consumers who attended the Bay Area Travel Show February 11-12 are already planning trips to Tahiti. Held in Santa Clara, CA, TTNA headed a booth at the show, accompanied by Partners Happy Vacations, Tahiti Vacations, and Air Tahiti Nui. Consumers expressed strong interest in returning to Tahiti, and traffic at the booth was steady throughout both days. Partners Air New Zealand, Bora Bora Lagoon Resort & Spa, Brendan Worldwide Vacations, Islands in the Sun, and Sunspots International participated with collateral.

Bay Area Travel Show, left to right: Ghazal Malekpour/Tahiti Vacations; Mari Masuda/TTNA; Jay Torr/Happy Vacations; Peggy Hoffner/Air Tahiti Nui

Fam Trip for Mexican Travel Companies
Partner Air Tahiti Nui organized a Fam trip for Mexican Retail/Tour Operator companies last November 13-22, to Tahiti, Bora Bora, Manihi, Moorea, and Taha’a. Ten Retail/Tour Operator company representatives participated in the trip, led by escorts from TTNA, Air Tahiti Nui, and Pearl Resorts. The group performed multiple site inspections, and spent two nights with Bora Bora Cruises.

Mexico Fam Group