PARTNER UPDATE
Winter, 2006
ADVERTISING ECONOMY INDUSTRY NEWS PROMOTIONS PUBLIC RELATIONS WEB STATS

ADVERTISING - Recent Advertising Efforts

Fall 2005
December, 2005
  

Fall 2005
-2005 Tahiti Awareness Campaign (TAC) - The Campaign launched its Second Phase to run through December. Elements included online banner advertising on sites such as CNN.com and The Wall Street Journal Online, as well as cable television advertising, and print advertising in demographically and geographically targeted magazines. Please click here to view the creative from last year's Tahiti Awareness Campaign

-Fall Co-op Campaign - TTNA developed, proposed and helped our Tour Operator Partners deploy a new Co-op Campaign Initiative which utilized the participating Tour Operators' individual preferred distribution channels and marketing partnerships, with an emphasis on tactical offers to spur on low-season booking momentum.

-Initiated planning for 2006 First Quarter Initiative and 2006 Honeymoon Program.

-Co-op - Continuation of previously committed partner co-op advertising as a part of ongoing programs within the Honeymoon and Dive markets as well as Ad-Hoc Partner Co-op Marketing.

-Corporate Meetings & Incentives 1/4 page, four-color ad ran in the October, 2005 issue.

  
Back to top

December, 2005

-Development, proposal and launch of TTNA First Quarter Initiative - Limited to 5 Tour Operator Partners and running from late December 2005 - March 31st 2006. The First Quarter Initiative is tactical in nature and designed to generate immediate interest and booking during the crucial booking season. Media Elements are largely highly-trafficked online web portals and travel sites with print media support in select publications. Please click here to view the First Quarter Initiative and Honeymoon Campaign creative

-Proposal and Launch of Redeveloped Honeymoon Program for 2006 - Participation limited to 5 Tour Operator Partners meeting a benchmark advertising contribution. Honeymoon Program Media Schedule will be spread across bridal publications, over the course of the year, with supporting online advertising elements.

-2005 Awareness Campaign (TAC) - Final magazine ad placements ran through December.

-Co-op - Continuation of previously committed partner co-op advertising as a part of ongoing programs within the Honeymoon and Dive markets as well as Ad-Hoc Partner Co-op Marketing.

  
Back to top


For more information, please contact us at media@tahiti-tourisme.com

Tahiti Tourisme North America - 300 Continental Blvd, Suite 160, El Segundo, CA 90245 - Info@Tahiti-Tourisme.com