The Tahiti Tourisme Website has seen phenomenal change and growth over the past 12 months. After the completion of the site redesign in June of 2005, emphasis was shifted to lead generation and distribution. A sophisticated lead distribution rotation system channels leads from chosen media elements, in real-time, to Partners involved in TTNA's advertising initiatives. Concurrently, through the TTNA "Special Offers" section, all Preferred Partners have access to post Special Offers in a variety of categories, for consumer selection and request. These leads are geo-targeted and sent to a Certified Tiare Agent with the posting Partner in copy.

To augment this process, we have implemented tracking mechanisms that allow us to track the effectiveness of advertising in media sources and react/plan accordingly.

In early 2006, our web team will focus on revamping the very popular Photo Gallery section of the site, expanding the Special Offers interface to include "Adventure Travel", and updating and segmenting our "E-Specials Offers" databases and templates to more effectively utilize the email marketing channel.

If you have any comments or input for our web team, please send your comments to: webteam@tahiti-tourisme.com. We love feedback!